The Growth Playbook

Phase 1: Compelling, Concise Copy

The Hybrid Human + AI Approach

The Golden Rule: Develop your copy by writing the first 20-50 emails manually. Iterate until you create a version you're proud to put your name behind. Only then do you automate.

The Standalone Value Test: A good litmus test for any lead magnet is to ask: "Is this something my prospect would pay for independently?" If the answer is no, your reply rate will suffer.

1. Swipe Our Best Offers

Most people get inundated with "can we chat?" emails. Here are 10 examples of offers we could adapt for your campaigns, ranked in effectiveness:

View the 10 Proven Offers

1. The Guarantee "If we can’t identify an area for improvement, we’ll give you a $250 Amazon gift card."

2. The Swipe File / SOP "Can I send over a [Topic] readiness checklist?"

3. The Audit "Would you be interested in a quick audit based on our work for 300+ other companies?"

4. Custom Benchmark Report "Are you against receiving a custom report showing how you stack up against your peers?"

5. Sample Report "We'd love to spin up a sample report for the team, completely on us."

6. Free Tool (e.g. We built a free calculator that 2-3x'd our meeting volume)

7. Strategy Session "How's your schedule for a strategy session to chat industry best practices?"

8. Free Trial "How's your schedule to kick off a free trial?"

9. Test Drive "How's your schedule to test-drive our software over a demo?"

10. Review "Right now, we’re offering a free review of your email messaging. Would this interest you?"

2. Real World Email Examples

Below are two high-performing variations we split tested for a previous client. We would aim to build a campaign with offers that are just as strong for you:

3. Copy Frameworks That Convert

Don't just guess. Use frameworks that trigger psychological engagement. Below are the structures we use to boost reply rates.

View High-Converting Frameworks

1. The "Contextual Bridge"

This framework ensures your email isn't a generic spray-and-pray.

• Observation: "I saw you are hiring 5 new reps..."
• Insight: "Usually that means ramping time is a priority..."
• Gap: "But most leaders struggle to get reps productive in under 3 months."
• Proof: "We helped [Similar Company] cut ramp time by 50%."

2. The "Neutral Ground" Follow-Up Instead of "just checking in," send a neutral 3rd-party resource (like a Harvard Business Review article or industry report) that validates your problem. "Saw this report on [Topic] and thought of you." It builds trust on neutral ground.

3. The "Value-Add" Nudge Never just say "Any thoughts?". Add context + a specific bump. Example: "Given that [Outcome] was a priority for you, I thought this case study on how we solved [X] would be worth discussing."

4. The Permissionless Asset "I ran a search intelligence report for {Company} against {Competitor}... you can access the full results here." (Give value before the ask).

4. How to Find Your Copy Angle

Struggling to write copy? The best copy comes directly from your customers. We use this extended interview script to extract the "Pain" and "Implication" data that fuels our outbound.

View The Deep-Dive Interview Script

1. Role & Metrics (The Implication) "Can you describe what key metrics or goals you are personally responsible for achieving this year? What specific number determines your bonus or promotion?"

2. The 'Before' State (The Pain) "Before using us, exactly how were you addressing this problem? Were you using spreadsheets, duct-tape solutions, or a competitor? How much time was that costing you daily?"

3. The Evaluation Criteria "When looking for a solution, what were the non-negotiables? What were the 'nice-to-haves' that you actually didn't care about?"

4. The Catalyst (The Trigger) "What was the specific moment, event, or broken workflow that made you say 'we need to solve this right now'?"

5. The Competitor Analysis "Who else did you look at, and why did they lose? What specific features set us apart from them?"

6. The Skepticism (Objection Handling) "What was the one concern that almost stopped you from buying from us? Who else on the team needed to be convinced, and what was their hesitation?"

7. The ROI (Social Proof) "If you had to justify this purchase to your CFO today, what specific metric or result would you show them?"

8. Future State "As your business grows, what new challenges do you anticipate, and how can we help support those goals?"

Phase 2: Precise Targeting

From List Building to Agentic Verification

We don't just pull lists from databases. A single lead source rarely has the full picture due to data decay. We use a multi-step Agentic Verification protocol to ensure we find the perfect leads for your specific offer.

The Data Stack Checklist

• Build Lookalike list based on best current customers (ACV, Tech Stack).
• Run contacts through 3-layer verification (e.g., ZeroBounce, NeverBounce).
• Deploy AI Agents for deep contact research (Dossiers) before sending.

Phase 3: Inbox Infrastructure

Landing in the Primary Inbox

Even if you write like Hemingway, if the technical setup for your domain is weak, you will land in the Promotions or Updates folder. This is how campaign results fall off a cliff.

The Supplementary Domain Strategy

We recommend setting up at least 10 domains with approximately 100 inboxes total. Aged domains (>1 year) perform significantly better. We utilize a One Month On / One Month Off rotation schedule where half the fleet warms up while the other half sends. This prevents domain fatigue.

The Setup Checklist

• Purchase Supplementary Domains (never use primary URL).
• Implement mandatory 14-day warm-up period ramping from 5 to 50/day.
• Configure DNS correctly (SPF, DKIM, DMARC).
• Crucial: Run weekly placement tests (using tools like GlockApps) to verify you aren't hitting spam filters.

Phase 4: Optimization & Management

Converting Interest to Demos

You must pulse-check your campaign constantly. Don't just look at high-level data; audit the Source of Truth weekly. Look at the specific emails being sent and the actual text of the replies coming in.

Troubleshooting Funnel Drop-offs

• 1. Sent-to-Reply Ratio (Relevance) Low ratio? Your copy isn't resonating or you hit spam filters. Check your infrastructure.
• 2. Reply-to-Positive Ratio (Value) Low ratio? Your offer isn't compelling enough to say "yes" to. Revisit Phase 1.
• 3. Positive-to-Meeting Ratio (Friction) Low ratio? Your follow-up is too slow or booking is too hard. Use frictionless booking links.

Phase 5: The Inbound Flywheel

Turning Sales Calls into Authority Content

You already share helpful insights and unique takes during your sales calls. The problem is capturing them. Most executives try to carve out hours to write content, but it rarely happens. The secret is to use your existing conversations to feed your marketing.

The Zero-Click Content Engine

You can automate this. Convert.ai connects directly with Fathom and Fireflies to ingest your meeting transcripts. We use your company info, buyer persona, and content pillars to create a digital brain of your business.

The app curates your unique insights from calls, ranks them for value, and auto-generates high-quality LinkedIn content in your voice. No exporting transcripts. No prompting AI.

• Connect recording software (Fathom/Fireflies) to Convert.ai.
• Auto-generate posts based on actual conversations (not generic AI).
• Post Handraiser offers every 3rd post to convert comments to DMs.

Your outbound calls generate leads, and your conversations feed authority-building content that drives inbound demand.

This creates an all-in-one GTM flow.