How to Improve Cold Email Deliverability in 2024
Understandably, Rachel was concerned. She knew she had to quickly improve her company’s email deliverability and domain reputation. She’s not alone. Multibillion-dollar technology companies are struggling to improve their email deliverability. Emails from companies like Google, Brex, Intuit, and Canva are consistently ending up in their recipients’ spam folders. That’s right: even Google’s own emails […]
ABM vs Volume-based Lead Generation – What’s the Right Call for Your Company
If, as a founder, you’re wondering whether your startup could benefit from ABM, read on to find out. What is Account-Based Marketing (ABM)? Account-based marketing (ABM) is the practice of focusing your marketing and sales efforts on an account or company, rather than a single person within an organization. This strategic approach to marketing places […]
Crafting (and Testing) Outbound Email Templates for B2B Lead Generation
This article is an expansion of a post originally published on Forbes. To reap the rewards of outbound, your emails, messages, and scripts need to work in your favor. In this article, we’ll show you how some tactics and tricks to create messaging that will resonate with prospects and start conversations. How to Craft Outbound […]
Defining KPIs for a B2B Lead Generation Service
Defining KPIs for a B2B Lead Generation Service Our guide will show you how to evaluate success for an outsourced lead generation vendor using concrete metrics and trackable criteria. What KPIs Should I use to Measure Outsourced Lead Generation? Businesses track KPIs to validate decisions, direct activities, justify new actions and intervene with corrective measures. […]
How to Generate New Opportunities with Referral Partners
Now is a great time to rekindle connections and build new relationships with referral and channel partners. In this article, we’ll give you pointers on how to systematically ensure that you’re front of mind for high functioning executives who are in the know and talking to a lot of prospects that could be great customers […]
Inbound vs Outbound Leads & How Founders Can Prepare for Both
In this article, we’ll break down the differences between the two marketing tactics and discuss how you, as a founder, can prepare for both. What’s the Difference Between Inbound Leads and Outbound Leads? The key difference is that inbound marketing can be used as the first step in a long-term campaign to capture lead data, […]
New Sales Practices to Adopt in the Midst of the COVID-19 Crisis
As unnerving as these times are, there are plenty of ways for startups to hedge against the current situation. In fact, by being agile and making changes to your company’s sales processes, there are even ways to potentially turn the current economic changes into opportunities. Here are five new practices to adopt in the midst […]
When Shift Happens, Shift your Call to Action
– Chris Marin, Founder and Principal of Convert.AI Sales Engagement must adapt to stay relevant during the current economic crisis. Buyers still have business problems to solve. However, the conversations buyers are ready and willing to have are much different now than before the global pandemic spread to the EU and the US. The dialectic […]
